As Creative Director, I worked with Intersection to help launch LinkNYC with Google Sidewalk Labs. The idea was to replace 7,500 aging payphones with the largest and fastest public WiFi network in the world.

We knew it wasn't enough to say "connect" echoing the message of every telecom company out there. LinkNYC kiosks connected NYC free and faster.

This smart city initiative helped bridge the digital divide across five boroughs. The sleek units offer giga-watt WiFi, phone, video calls, tablets to access city services, and even phone charging, all free to users, supported by digital ads.

Messages first appeared on LinkNYC’s social using NYC icons to create excitement for the launch. 

Winner of Ad Age & Creativity A-List Innovation Products to Watch, April 2017.

Since its launch, Link had expanded to other cities as well as to the UK as “InLinks, ”replacing the iconic red phone boxes.