Hi. I’m a Creative Director and writer who has worked with some of the world’s most innovative advertising, entertainment, and tech companies, which is a humblebrag way of saying I’ve spent a lot of time in meetings where someone used the word “synergy” unironically.
Across every project whether it’s a film, an app, or a social post your mom might accidentally like while trying to zoom in, I look for the human truth. The relatable moment. The thing that makes people feel something before they swipe away.
I write cross-channel campaigns, which sounds very impressive and is! That means digital, social, video, email, site copy, basically anything with words that people see and say, “Okay, this brand gets me.” Or at the very least, “This isn’t terrible.”
In a world where most ads are easier to ignore than a group text about weekend plans, standing out isn’t just nice, it’s survival. So, yes, the message has to be simple, clear and smart. Ideally, all three.
I’ve been lucky to lead brand launches, rebrands, dramatic turnarounds, and those mythical pitch wins where everyone claps and no one spills a LaCroix. My clients have included LinkNYC, Adidas, Keds, G.H.Bass, and Maidenform, which means I’ve written copy for both sneakers and underwear. A dream realized.
When I’m not helping brands find their voice, I written for Time Out, Vogue, and The San Francisco Chronicle.
My work has been honored by The One Show, The Beldings, and AICP. A film I wrote for Absolut even made it into MoMA’s permanent collection, which is fancy art-speak for “My parents finally understand what I do.” But the most fulfilling projects? The ones for organizations like Médecins Sans Frontières, the NRDC, and Donna Karan’s Urban Zen Foundation. Because helping people feels better than even the sharpest tagline.
FREELANCE
Google, Adidas, Keds, W+K, Anomaly, Mother, McCann, Huge, Apple @Media Arts Lab, Uniqlo, RGA, Red Antler, Joannes, Leonardo, BBDO, Stink Digital, Inamoto, Team One, Publicis, JWT, The Martin Agency, David & Goliath, The Brooklyn Brothers, Toaster Digital, Laird + Partners, Peterson Milla Hooks, Y&R, EVB, Imaginary Forces, Saatchi & Saatchi, DDB, Mekanism, Havas, etc.
New York | Los Angeles | Chicago | San Francisco | Minneapolis | Richmond| London | Singapore
FULL TIME
TBWA Chiat Day | NY-Group CD, Kirshenbaum & Bond |NY-Group CD Copywriter, Deutsch |NY Senior Copywriter, Stein Robaire Helm |LA-Copywriter, Ketchum |SF-Copywriter Hill Holiday|LA Copywriter
BRANDS
LINK NYC, ADIDAS, GOOGLE, APPLE, COCA-COLA, MICROSOFT, SAMSUNG, CADBURY, IKEA, TARGET, UNIQLO, DELTA, TANQUERAY, KEDS, CUNARD, CHIVAS REGAL, ABSOLUT, LEXUS, TOMMY HILFIGER, THEORY, VIRGIN, INFINITI, FERRAGAMO, KEPPEL TATLEE BANK, TIME OUT, REVLON, CLINIQUE, MAIDENFORM, LANCOME, ALMAY, LIBERTY MUTUAL, BACARDI, HENNESSY, DOM PERIGNON, LG, FORD, LEVI'S, AT&T, EMBASSY SUITES, G.H. BASS, ETC.